Fit Founder Collective · A founder membership
The Collective.
A private membership for founders who want their body, their business and their people working in the same direction. Training from Dalton every week, a live Brag Club, and a room of founders who get it.
01 · Why it exists
You built a business on systems. Your body and your support never got one.
The Collective gives them one: training that's already decided, a weekly room to tell the truth about the work, and founders who know what it costs.
02 · What's inside
PILLAR 01
Body
A full week of training from Dalton, dropped every Sunday as a PDF for the week ahead.
Two live performance sessions with Dalton a month, and two Ask Dalton videos answering your questions.
PILLAR 02
Business
Founder 90, a live planning session at the start of every quarter.
One framework to set the next 90 days for you and the business, and a room that holds you to it.
PILLAR 03
Belonging
Brag Club, live every week, with an async thread for the weeks you can't make it.
A private community and a leaderboard, with founders who are building too.
03 · The rhythm
Decided for you, every week.
EVERY SUNDAY
Workouts drop
The full week ahead, as a PDF.
EVERY WEEK
Brag Club, live
Four questions. The truth about the work.
TWICE A MONTH
Live with Dalton
Performance sessions, plus your questions answered.
EVERY QUARTER
Founder 90
Set the next 90 days, live, together.
Inside the community
Watercooler
Say hi, ask anything, talk shop.
Brag Club
The four questions, live and in the thread.
Training Room
This week's workouts and your questions on them.
Ask Dalton
Send the questions Dalton answers on video.
Wins
Any win. Shipped, signed, slept, lifted.
Show up and you earn Reps. Climb the leaderboard and move up from Warm-Up to Hall of Fame.
04 · Brag Club
Every week, four questions.
Live, with founders who are in it too. Can't make it? Answer in the thread.
01What moved?
02What broke?
03What no one saw?
04What do you need?
05 · Who it's for
Built for founders who show up.
For you if
You're building a company, and training is the first thing to go when the business gets loud.
You want the week decided for you, not another plan to make.
You want a room of founders and builders who'll tell the truth about the work.
You'll show up most weeks, live or in the thread.
You want one-on-one performance coachingĀ on top of the room. It's available as an add-on when you join.
Not for you if
You're after a quick fix or a 30-day challenge.
You want content to scroll, not a room to show up to.
06 · Who's behind it
Jill and Dalton.
We started in person, with the Founder Performance series in Portland. Now we're taking what we run in a room online, because that's what founders asked of us.
In person still matters, and it will happen at key moments. But most founders can't drop everything and travel regularly. The Collective meets you where you are, every week.
Jill Higginbottom
Co-founder & Head of Founder Experience
Twelve years at Nike in portfolio, program and operations roles, including helping govern a $1B project portfolio. When she was laid off, the hardest part wasn't the work. It was losing the structure and the people who saw it. She created Brag Club to fix that, and leads founder experience, community and the operating model behind everything FFC runs.
Dalton Higginbottom, M.A.
Co-founder & Head of Founder Performance
Coaching athletes since 2004, including six-plus years as a performance coach for Fortune 500 executives, now focused on founders. M.A. in adult learning, training and development from Portland State University, and CF-L1. His corporate background is in high-visibility partnerships, digital commerce and go-to-market. He leads FFC's strength, accountability and behavior-change work.
07 · Founding members
Founding members go first.
You hear first. The waitlist gets the details before anyone else.
First shot at founding member pricing before doors open to everyone.
In the room from day one, with the founders who set the tone for everyone who follows.
08 · Questions
Questions founders ask before they join.
When does The Collective open?
Soon. The waitlist hears first, with first shot at founding member pricing, before doors open to everyone.
I'm already stretched thin. Do I have time for this?
That's who it's built for. The week is decided for you: workouts arrive every Sunday as a PDF for the week ahead. Can't make Brag Club live? Answer the four questions in the thread.
Do I need to be advanced?
No. Dalton's training includes scaling options for every session.
Can I get one-on-one time?
Yes. One-on-one is available as an add-on when you join.
Do I need to be in person?
No. The Collective runs online, every week, from wherever you are. In person will still happen at key moments, but you never have to travel to get the value.
A stronger founder leads a stronger business.
Join the waitlist. You'll hear first, and get first shot at the founding price.
What happens next
01 · Now
You're on the list. A confirmation lands in your inbox.
02 · Before launch
You hear first, with first shot at founding member pricing.
03 · Doors open
The Collective opens to everyone.
04 · Day one
Your first week of workouts drops on Sunday.